Resume

Leadership & Strategic Vision

• Direct a cross-functional team of in-house UI designers, UX architects, content creators, A/B testing managers, product marketing specialists, and video/animation producers—to deliver cohesive branded digital and print campaigns across all business lines, including agency clients, DTC, and B2B, while fostering a culture of continuous learning and professional growth.

 

Creative Strategy & Brand Development

• Establish and implement brand guidelines and storytelling frameworks, elevating clients visual identity and voice across all channels. These high-impact campaigns have significantly boosted customer engagement for high-profile clients such as Bread Financial/NFL, Lowe’s, Subway, FYE, Signet Jewelers, Lane Bryant, Johnson & Johnson, ColdWater Creek, Laura Geller, Full Beauty Brands and more.

• Lead the entire creative process from start to finish—crafting compelling creative briefs, driving conceptual brainstorming, providing strategic design feedback, executing hands-on design, and delivering polished final concepts with impact.

 

User Experience & Data-Driven Testing

• Champion data-driven A/B testing initiatives for loyalty clients, optimizing acquisition landing page campaigns for maximum impact and ROI that exceed KPI targets by achieving +30% wins in conversion rates.

• Execute user-centered design approaches by leveraging data insights, contributing to actionable design improvements in the user journey. Develop UX design systems to streamline design workflows.

 

Operational Excellence & Process Optimization

• Oversee a multi-million dollar budget for marketing tools, managing vendor relationships, negotiating contracts, and ensuring resource alignment with strategic goals.

• Implemented an agile JIRA workflow, creating a sprint and backlog system to enhance team capacity and efficiency facilitating 200+ unique project tasks monthly; provide detailed reporting on performance metrics.